Jackson Hole, Wyoming—March 17, 2003—The International Pedigree Stage Stop Sled Dog Race (IPSSSDR), the largest sled dog race in the lower 48 states, will be featured in a half-hour program on the Outdoor Life Network, airing March 25 at 11:00 a.m. and March 26 at 9:00 a.m. MST, announced Race Director Frank Teasley. The program reaches 44 million viewers.

The IPSSSDR, which traveled through 11 Wyoming communities this year from January 25-February 1, was also featured on FOX and CNN Headline News. Footage of the race aired on news programs in 25 major cities including Denver, New York, Washington, Phoenix, San Francisco and Salt Lake City, and CNN shipped footage of the race to its 675 affiliates.

“This was the closest race since its beginning in 1996,” said Race Director Frank Teasley. “The yellow bib was never worn by the same musher two days in a row—which created a great story for the media.”

Credit for the 2003 race’s increased visibility also goes to Pedigree brand’s promotion of the race through a satellite media tour, public relations efforts, in-store displays, a daily webcast, a musher support program and support programs for animal shelters.

Jackson Hole News and Guide, Jackson Hole Radio, KTWO-TV, Jackson Hole Net, and Wyoming Public Radio were media sponsors of the event. In addition, race organizers sent daily stories to 100 newspapers, radio stations and television stations across the country.

Media relations for the event is coordinated exclusively through a joint effort between Darla Worden Public Relations and Jackson Hole-based Stanwood & Partners, Wyoming’s largest public relations firm with 22 national accounts including PowerBar, Shimano, Outdoor Retailer, CamelBak Hydration Systems, Yakima, SmartWool, The Interbike Show, Atomic Ski USA, the Brunton Company, Teton County Transportation Choice Campaign, Arc’teryx, Briko, Fly Fishing Retailer Show, Arnette Optics, the Action Sports Retailer Shows, The Health & Fitness Expo, Proderma Skin Care, Buck Knives, Ortovox USA, Classic Sport, Croakies, Superfeet, Bikes Belong and the American Flyfishing Association.

Jackson Hole-based Bridger Productions produced the Outdoor Life Network program. Featuring Emmy-award winning producers, directors, cinematographers and editors, Bridger Productions has produced programs for Fox Sports, ABC, A&E, National Geographic, ESPN, MTV and The Discovery Channel, in addition to the Outdoor Life Network.

The International Pedigree Stage Stop Dog Sled Race was founded in 1996 by Frank Teasley to make sled dog racing more accessible to the public.  For more information, visit the race Website at www.wyomingstagestop.org, or contact the race via e-mail at wystagestop@blissnet.com, or call (307) 734-1163.