Press Releases
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Media Contact: Darla Worden, IPSSSDR Media Relations, 307.734.5335

FOR IMMEDIATE RELEASE

Pedigree® Food for Dogs Donates Pet Food to Towns on
2004 IPSSSDR Route

Jackson, Wyoming-January 5, 2004-Towns along the International Pedigree Stage Stop Sled Dog Race (IPSSSDR) route will receive one year’s worth of pet food, thanks to Pedigree ® Food for Dogs announced Race Director Frank Teasley. As title sponsor of the event, Pedigree contributes pet food to the communities on the race route. Each town on the 2004 route-Jackson, Kemmerer/Diamondville, Evanston, Mountain View/Lyman, Alpine, Pinedale and Lander-will use the food as prizes during the festivities surrounding the IPSSSDR, and distribute it to local animal shelters.
This is Pedigree Food for Dogs’ fifth year as title sponsor of the IPSSSDR. The Pedigree brand is passionate about dogs and committed to providing them with a lifetime of health and eating enjoyment from foods that are best suited to a dog’s true nature. This superior dog understanding insures that the Pedigree brand supports activities and events in which the welfare of dogs always comes first. The dog-friendly nature of the IPSSSDR is one of the prime reasons the brand has chosen to support this national competition.
During the 2004 IPSSSDR, Pedigree will host a daily web cast on its web site, www.pedigree.com that will feature video footage of the race. To support local pet adoption efforts, Pedigree will make a donation to animal shelters nationwide for each visitor to the site during the race.
The International Pedigree Stage Stop Sled Dog Race was founded in 1996 by Frank Teasley to make sled dog racing more accessible to the public. The IPSSSDR, the largest sled dog race in the lower 48 states, is slated for January 23 through 30, 2004, beginning in Jackson and traveling through eight Wyoming communities. For more information, visit the race Website at www.wyomingstagestop.org, contact the race via e-mail at wystagestop@blissnet.com or call (307) 734-1163.