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Press
Releases
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Media Contact:
Darla Worden,
307.734.5335
Pedigree® Food for Dogs Contributes to Wyoming Animal Shelters
IPSSSDR Sponsor offers square meals to shelters along race route
Jackson, Wyoming—For those lucky dogs along the 2008 International Pedigree Stage
Stop Sled Dog Race (IPSSSDR) route, Christmas comes in January this year. As title sponsor of the event, Pedigree® Food
for Dogs will once again be providing towns along the route with a donation of one year's worth of pet food for one pet,
announced Race Director Frank Teasley. The communities—Jackson, Lander, Pinedale, Big Piney/Marbleton, Alpine,
Kemmerer/Diamondville, Evanston, Mountain View/Lyman, and Park
City—distribute the food among local animal shelters as well as offering
it as prizes during IPSSSDR festivities. Pedigree actively promotes
adoption for the four million dogs that end up in shelters each year—a
dog-centric message in keeping with the philosophy of the IPSSSDR,
widely known as "the dog-friendly race."
The 2008 season represents Pedigree Food for Dogs’ ninth year as title sponsor of the IPSSSDR. The Pedigree brand is
passionate about dogs and committed to providing them with a lifetime of health and eating enjoyment from foods that are
best suited to a dog’s true nature. This superior dog understanding ensures that the Pedigree brand supports activities
and events in which the welfare of dogs always comes first. The dog-friendly nature of the IPSSSDR is one of the prime
reasons the brand has chosen to support this national competition.
The International Pedigree Stage Stop Sled Dog Race was founded in 1996 by Frank Teasley to make sled dog racing more
accessible to the public. The largest sled dog race in the lower 48 states, the 2008 IPSSSDR starts in Jackson, Wyo.,
on January 25 and finishes in Park City, Utah, February 2. For more information, visit the race Website at
www.wyomingstagestop.org,
contact the race via e-mail at
bark@wyomingstagestop.org or call (307) 734-1163.
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