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International Pedigree® Stage Stop Sled Dog Race Announces 2001 Race Dates, New Name

CONTACT: Darla Worden, Media Relations, (307)672-3818

FOR IMMEDIATE RELEASE

Pedigree ® Contributes Dog Food to Animal Shelters on Stage Stop Sled Dog Race Route

Jackson, Wyoming-December 8, 2000-- Pedigree ® Food for Dogs, title sponsor of the International Pedigree® Stage Stop Sled Dog Race (IPSSSDR), is contributing one year’s worth of dog food to each of the communities on the race route announced Frank Teasley, Race Director. The communities included on the 2001 route are Jackson Hole, Dubois, Pinedale, Lander, Evanston/Mountain View, Kemmerer, Afton/Smoot, and Alpine. The communities will distribute the food to local animal shelters and will use food as prizes during the festivities surrounding the IPSSSDR.

“We very much appreciate the pet food contribution,” said Diane McKay, Fremont County Humane Society in Dubois. “We depend on fund raising and individual contributions; it’s wonderful that Pedigree will be contributing to our shelter.”

The Pedigree brand actively supports a wide range of programs that promote responsible pet ownership and highlight the contributions dogs make to society. Such programs include Homeward Bound, a national pet adoption support program to encourage adoption of the nation’s 12 million homeless animals; the National Association for Search and Rescue, police canine units, and non-profit organizations that train and place service dogs for hearing and visually impaired people. During the 2001 IPSSSDR, Pedigree will host a daily web cast on its web site, mypetstop.com, that will feature video footage of the race. A donation will be made to Homeward Bound for each visitor to the site during the race to support pet adoption.

Pedigree joined the International Pedigree® Stage Stop Sled Dog Race as title sponsor of the 2000 race. The IPSSSDR, the largest sled dog race in the lower 48 states, is slated for January 27 through February 7, 2001, beginning in Jackson Hole and traveling through 14 Wyoming communities. Race organizers are working to link the race to the 2002 Salt Lake City Olympic Games as an exhibition or event. For more information, visit the race Website at www.wyomingstagestop.org, contact the race via e-mail at wystagestop@blissnet.com  or call (307) 734-1163, or visit www.pedigree.com.
 


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