Eukanuba™ Takes on Title Sponsorship of Stage Stop Sled Dog Race

FOR IMMEDIATE WYOMING DISTRIBUTION AND RELEASE 09.29.15

 

INTERNATIONAL STAGE STOP SLED DOG RACE KICKS OFF

21st YEAR WITH EUKANUBA AS TITLE SPONSOR

 

Jackson Hole, Wyoming (September 29, 2015)

In celebration of the 21st year of the event, we’re proud to announce that one of Mars Petcare’s newest brands, EUKANUBA™ will be the new title sponsor helping us kick off our 21st year. The race, now called the EUKANUBA Stage Stop Race, will start in Jackson Hole, Wyoming on January 29, 2016 and run through.

February 7, 2016

“On behalf of the entire race organization, I am pleased to announce that EUKANUBA will join us as our new title sponsor,” stated Dan Carter, Race Director. “As the Stage Stop moves into its third decade as the world’s most competitive stage race, we are proud to partner with this iconic brand.”

Backed by more than 45 years of scientific research, EUKANUBA™ is known as the brand that fuels a lifetime of astounding moments of physical achievement in dogs. For years the brand partnered with the only 5-time sled dog champion, whose dogs were fueled by EUKANUBA’s specially formulated performance diets.

“We’re honored and proud to be handed the reins of this cherished and long-standing event,” said Javier Neves, EUKANUBA brand director. “Sled dogs are a vital part of our history, and we’re excited to take on the title sponsorship of the EUKANUBA Stage Stop Race.”

Mars Petcare owns a family of brands, including PEDIGREE® Dog Food, which will continue to support the stage stop sled dog race as the sponsor of the 8-Dog Classic as well as a variety of other activities.

“After 15 years of partnership with the Stage Stop Race, we are pleased to transition our sponsorship to the PEDIGREE® 8-Dog Classic,” said Dan Jackson, PEDIGREE brand director. “PEDIGREE will be hosting a variety of activities along the race to support our mission to help dogs find loving, forever homes.”

About EUKANUBA™

With over 45 years of research, EUKANUBA™ offers a complete food lineup, delivering exceptional customized nutrition by life stage, breed size as well as health and performance requirements. EUKANUBA™ is a pet food brand of Mars Petcare. You can visit us on the Web at http://www.eukanuba.com or at Facebook.com/Eukanuba

Media Contacts: For more information contact EUKANUBA Stage Stop Race Media Director, Roger Carpenter at 970-310-7746 or rogr.carpenter@gmail.com or Assistant Race Director, Dianna Lehn at secretary@wyomingstagestop.org or 307.734. Visit us online at https://www.wyomingstagestop.org

For information about EUKANUBA™ Brand contact Melissa Martellotti, Director, PR & Marketing Communications, EUKANUBA™ Brand 615-521-5022 or melissa.martellotti@effem.com

®/™ Trademarks © The Iams Company and Mars, Incorporated 2015. Other trademarks are property of their respective owners.

Pedigree® Stage Stop Team Sponsors